Head of Marketing
Mr. Bittermann, master of business administration, has years of experience in the packaging industry. Previously Horst worked more than one decade in the retailing industry in different Senior Sales and Marketing roles after his excursus in the finance sector as broker and market maker at the Austrian stock as well as future&option exchange.
Horst manages the company’s market intelligence system including the market research part and the classic advertising of MM Karton. His experience includes identifying new applications and markets as well as tailoring the product and service range based on customer needs. He is also responsible for the key account management of major FMCG producer and coordinates the company’s approach to KAM of FMCGs, pharmaceuticals and Retailer.
How to Protect as well as Boost Consumer Brands with Fiber Based Packaging: New Trends and New Ways
Monday, 29 February, 2016
How Protection of Product Quality ensures Consumer Confidence and avoids negative Media Attacks.
How the Utilization of New Trends can help to stand out on the shelf and Boost Consumer Brands.
How Digitalization – use connectivity for full supply chain traceability – as well as the smart Use of Labels can be employed to protect and boost consumer brands.