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Frank Heidlberger

Seminar

Director, Global Supply Chain

McDonald's

Frank Heidlberger is Director of Global Supply Chain at McDonald’s and provides strategic direction and oversight to the McDonald’s global packaging category with an annual spend of $2.8 million USD.  He leads a team responsible for category management include Sourcing, Product Development & Innovation, and Sustainability.  Over the past year, he has spearheaded the transition of the packaging organization from functioning independently across three main regions (North America, Europe, Asia-Pacific) to operating as one global structure. Based in Duisburg, he joined McDonald’s in 2013, as Commercial Category Lead for the Happy Meal toy and spent two years leading the European quality assurance and product safety committee, as well as a Global Supply Chain Board Member.

Prior to joining McDonald’s, Frank lead the European Happy Meal Business Unit at HAVI. He joined HAVI in 2002, progressing from Finance Manager to Director Financial Analysis with increasing responsibilities. During his tenure at HAVI Frank set up an internal accounting and tax department that was previously outsourced and he lead the introduction of an ERP system at HAVI in Europe.

Frank holds a Bachelor of Science in Business Administration with a focus on accounting and controlling and is fluent in German and English. He has over 14 years of Supply Chain industry experience.

Presentation

Transforming Packaging for a Transforming World - McDonald's Taking on the Challenge

13:00
Packaging Seminar

Monday, 6 March, 2017

Our system is making a series of transformational changes both in and out of our restaurants to become a modern progressive burger company. But our packaging is hindering our progress. It is reminiscent of fast food, does not deliver on modern needs (i.e. portability) and has not seen a significant consumer noticeable change in over 40 years ... when the clam shell was first introduced!

Since then a variety of menu items have been added, and a variety of packaging ... creating a proliferation of packaging that is visually inconsistent and has increased operational complexity. We do see an opportunity to leverage packaging more strategically to better support our transformation and thus are in the process of redesigning our packaging holistically (form, material, graphics) from the ground up to deliver our brand promise by better serving the needs of our customer, crew and environment.

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