Chief Sales Officer
25 years of experience in sales, marketing and business development on a global scale and in different industries. As of September 2013 in Fabio Perini as Customer Service Sales & Marketing Director first and group Chief Sales Officer since January 2016.
The Global Tissue Market has Entered a New and Exciting Phase
Wednesday, 8 March, 2017
Technology can be considered traditional when it remains unchanged throughout the years and when it reaches its maturity stage. The products are more and more similar and the possibility of differentiation is reduced.
The need to stay competitive on the shelf and to the decrease manufacturing costs do not often match together without affecting the customer experience and the brand image.
Something revolutionary and very new is happening in the market. The tissue converting industry is going through a worldwide innovative era.
Through a journey started 20 months ago and crossing the 360 meridians of our globe we would like to narrate the new and exciting phase of the tissue rolls production.