Is Kimberly-Clark's new pulp plan feasible?

By Kurt Schaefer Mon, Aug 13, 2012

BRUSSELS, Aug. 13, 2012 (RISI) -Kimberly-Clark (KC) recently announced a bold plan to move a substantial amount its fiber sourcing away from "natural forests" in favor of "alternative fiber sources." The alternative fibers that were mentioned specifically were bamboo and wheat straw. KC stated that in 2011 it purchased 750,000 tonnes of pulp from natural forests, and that its goal is to cut that figure in half by 2025.

RISI is the leading information provider for the global forest products industry.

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