Dead Tree Edition

Paper companies are greener than average, study indicates

By Dead Tree Edition Mon, Nov 08, 2010

USA, Nov. 8, 2010 (RISI) -Contrary to their popular image as despoilers of the forest, major paper companies get high marks for being green in a recent ranking of large U.S. companies.

All six forest-products companies inNewsweek's"Green Rankings 2010"scored in the top 35%. The magazine ranked the nation's 500 largest publicly traded companies on their environmental impact, "green policies", and reputation.

Leading the way was Kleenex maker Kimberly-Clark, ranked #76 based on a score of 80.65 out of a possible 100 despite a poor showing in the environmental impact category.

Greenpeace ended itsKlearcutcampaign against the company last year when it agreed to increase its usage of certified and recycled pulp. Kimberly Clark calls itself a consumer-products company, but with its purchase and processing of more than 3 million tons of pulp annually, it certainly fits into the forest-products industry.

Other forest-products companies ranked byNewsweek, along with their scores, were Domtar (#95, 79.00), Sonoco Products (#125, 76.92), International Paper (#155, 75.27), MeadWestvaco (#161, 74.89), and Weyerhaeuser (#172, 74.12).

IP made the biggest upward move fromlast year's inaugural ranking, jumping from #344, while Kimberly-Clark improved from #120. Domtar wasn't in last year's survey (probably because it was then classified as Canadian), while the other three slipped slightly in the rankings.

Other articles that challenge common conceptions about forestry and the forest-products industry include:

This article originally appeared at Dead Tree Edition (, which is written by a magazine-industry manager who goes by the pseudonym D. Eadward Tree. Comments made in this blog are the opinion of the author and do not necessarily reflect that of RISI, Inc., its parent company or sponsors.



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