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Seminar Program

Monday, 6 March, 2017

Packaging Seminar




Welcome Remarks


Transforming Packaging for a Transforming World - McDonald's Taking on the Challenge

Our system is making a series of transformational changes both in and out of our restaurants to become a modern progressive burger company. But our packaging is hindering our progress. It is reminiscent of fast food, does not deliver on modern needs (i.e. portability) and has not seen a significant consumer noticeable change in over 40 years ... when the clam shell was first introduced!

Since then a variety of menu items have been added, and a variety of packaging ... creating a proliferation of packaging that is visually inconsistent and has increased operational complexity. We do see an opportunity to leverage packaging more strategically to better support our transformation and thus are in the process of redesigning our packaging holistically (form, material, graphics) from the ground up to deliver our brand promise by better serving the needs of our customer, crew and environment.


Packaging Papers - A Key Specialty Paper Growth Segment

Packaging & Labeling is the largest user of specialty papers and paperboards and is one of two fastest growing sectors per year forecasted through 2018.  This sector requires high print quality, barrier properties and high strength.  It is also the largest market for printed materials - with a wide range of qualities. It is not surprising therefore, that it is also the largest volume market for specialty papers. Based on the AWA Specialty Paper and Paperboard Market Study 2016/2017, this presentation will provide packaging and labeling definition and classification, understanding of market and application segmentation, global market sizes and expected growth, and information on trends and developments impacting the key packaging and labeling business.


Mikael Lindström

Associate Professor, Organic Chemistry & Senior Scientist

Innventia AB

R&D in Packaging into the Future

An ever increasing environmental awareness within society has resulted in a shift towards more climate-smart material alternatives in many markets, a trend which creates new business opportunities for the forest and papermaking industries.

Recent developments have led to several innovative ways in which paper materials to compete with traditionally non-biodegradable materials such as plastics or textiles. In the future, either by adding new functions to the material or by overcoming key limitations such as stretch ability, new business areas for wood fibre based materials are made possible.

A few examples will be given where such materials in a near future can compete with traditional, as a recyclable, renewable and sustainable first alternative. 


Innovative Paper-Technology For Stretchable Paper And Novel Longidudinally Corrugated Layers

Two innovative units for separately increasing cross direction (CD) and machine direction (MD) stretch have been designed by Italian company Gruppo X. The units are retrofitted into and existing paper machine and have generated values of over 20% stretch in each direction. Both units offer a wide range of operation modes to optimize and fine-tune elongations from 3D-packaging applications to the reproduction of standard values with less costly refining or furnish.

Moreover, a novel longitudinally corrugated paper-layer in continuous production has been generated out of this innovative paper-technology. The novel longitudinally corrugated layer is produced as a stable wavy structure as such without the need of gluing on a second sheet for stabilization. Said layer can, for additional stiffness and flexural strength in CD and MD, be joined to any traditionally produced corrugated material.


Networking Coffee and Tea Break

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The Competitiveness of Packaging Papers

Packaging papers and plastics are the two most common alternatives for many packaging solutions. In this presentation, Ville will compare their production characteristics, key cost drivers and competitiveness. He will also discuss other hot topics like risk of closure and machine conversions from graphic papers to packaging grades.


Ray Utech

Senior Manager - Finance & Costing

OIA Global

Unpacking Bimodality: Digitization, Hybrid Concepts, and Design in the Pursuit of Speed

Technologies such as 3D printing, blockchain, robotics, and artificial intelligence are transforming global supply chains in the pursuit of speed.  Traditional industries have already been upended by these disruptive forces and there is no reason to believe paper and packaging is immune. As consumers clamor for faster fashion, quicker delivery of online orders, and tailored experiences manufactures are developing lean & localized processes to stay relevant.  Packaging designers, producers, and distributors must be aware of these developments and have a plan of attack to remain in the value-chain.  This presentation will explore how digital disruption is impacting the paper and packaging space, steps advanced producers and distributors have taken in response, and how companies can leverage bimodality to ensure longevity through turbulence. 


Why make Board? Food Trays made Straight from Pulp

Rottneros Packaging is developing fiber- based ready meal trays and other packaging components directly from pulp, and firmly believes solution is the sustainable option to plastic packaging. SilviPak has a low CO2 impact, excellent recyclability and lighter weight which Rottneros says also offers brand owners unique design and differentiation possibilities. The Swedish pulp producer is currently participating in a EU Horizon 2020 ”Pulpacktion” project with an aim to develop a fully bio based and degradable packaging solution.


Close of Seminar


Cocktail Reception

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