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Frank Heidlberger

Director, Global Supply Chain

McDonald's

As Director of Global Supply Chain at McDonald’s, Frank Heidlberger provides strategic direction and oversight to the McDonald’s global packaging category. Based in Germany, he leads a team responsible for category management including sourcing, product development, innovation and sustainability.

He has spearheaded the transition of the packaging organization from functioning independently across three main regions (North America, Europe, Asia-Pacific) to operating as one global structure. Together with his cross-functional team, Frank is leading the implementation and acceleration of circular solutions at McDonald´s.

Presentation

Circular Packaging: driving customer experience and brand reputation

16:45
Session One

Monday, 8 March, 2021

  • How are leading retailers promoting sustainability through packaging choices?
  • Developing new strategies and creating innovative uses for existing materials
  • Material recovery and the challenges posed to end-users by a reliance on recycling infrastructure
  • How can the supply chain work together to promote end-to-end use of materials

 

 

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