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Marco Massarani

Procurement Director, Global Packaging (Plastics and Cartons)

Kraft Heinz

Marco Massarani is the Director of Global Paper-Packaging Procurement at KraftHeinz. He is responsible for the company souring strategy and its execution in all relevant fiber categories, eg. Corrugated, Boxboard, Aseptic Cartons and Labels, worldwide and across many global and local brands like Heinz, Kraft, CapriSun, Philadelphia, Mac&Cheese, etc…

Marco joined KraftHeinz in 2018 and has more than 15 years of broad Procurement experience ranging from Consumer Electronics, Small Appliances, Healthcare and Building and Construction. Marco is passionate about bringing Value to the Business: both in terms of creating a highly competitive Supplier Value Chain, and in fostering intense supplier cooperation and innovation.

Prior to working for Kraft Heinz, Marco was Head of Europe Procurement for Plastics and Packaging at Royal Philips. Marco holds a Master Engineering degree from Politecnico di Milano and a Master in Operations from EADA, Barcelona.




Sustainability and innovation in packaging

Session Three (all times EST)

Friday, 6 November, 2020

  • How has the rise in remote work and e-commerce impacted the paper packaging markets globally?
  • Will e-Commerce continue to grow? If so, how are leading retailers adapting for this?
  • How are changing consumer demands and sustainability preferences changing the packaging world?
  • Have sustainability initiatives been deprioritised as a result of the pandemic?

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