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Monday, 14 August, 2017

Pre Event


Pre-Event Registration & Welcome Cocktail Reception

Tuesday, 15 August, 2017

Day 1


Opening Remarks


Presentation of the RISI Latin American CEO of the Year Award

Presented to Walter Schalka, CEO, Suzano Pulp and Paper


Keynote Address by CEO Winner


Brazilian Macro-economy Outlook


New Nationalism or Deglobalization - Impacts on Market

  • What is going on: “New nationalism” or “Deglobalization”?
  • What is the difference between “New nationalism” or “Deglobalization”?
  • Is it possible a new nationalism with globalization?
  • What are the impacts of this new phenomenon to the market (An optimistic message)?

Coffee and Tea Networking Break


An Asian Perspective: The Outlook for Market Pulp in the Region

As the World's Economic Prospects Darken, the Asian economies continue to outperform our wildest expectations. Nowhere can this be seen more in the commodities market, including in the Pulp Industry, where consistently strong demand for pulp of all grades has meant a record breaking year in the largest Asian economies, namely China. But as the industry analysts see turbulent times ahead, APP sees opportunity; The question to ask is not whether the Asian pulp players will succeed but how. APP has of late generated debate about espousing the approach of Value over Volume as a means to pivot from the perennial problems that plague the industry and escape the commodity mindset. In his speech, Sunil Sood looks at how APP and its OKI mill are poised to take a leading role in riding the wave of Asia's phenomenal growth despite the obstacles that lie ahead.


Pulp Market Outlook


Networking Lunch


Dissolving Pulp Outlook


Outlook for Pulpwood Supply in Uruguay and Argentina

· potential for additional pulp capacity in these countries - short, medium and long term

· availability of land to develop new large scale plantations

· average growth rates of trees, by genus and regions

· pulpwood demand in the region - impact of UPM´s second pulpmill in Uruguay



The Impact of Genetic Improvement on the Forestry Value Chain

Improved seedling genetic options offer substantial value to the entire eucalyptus pulp value chain from the grower through the pulp mill. Quantification of these values indicates that investing in improved genetics offers excellent returns to the independent land-owner and the integrated forest-mill operation.


Coffee and Tea Networking Break


CEO/Executive Panel Discussion: A Roundtable Discussion with the Region's Leading Executives

Sponsored by: 





Cocktail Reception

Wednesday, 16 August, 2017

Day 2


Global Outlook for Graphic Papers with Tariffs Impacting Global Trade — Implications for Latin America

- Two year outlook for global demand, trade, cost competitiveness and profitability for graphic paper producers
- Impact of tariffs on global trade patterns



Printing/Writing Paper Market – Finding Opportunities in a Challenging Market


The Art of Selling – How to be Successful in the Pulp and Paper Market

"The more alike two products are, the more important their difference become".

How to build your arguments and differentiate yourself from the competition?

How to earn and keep a customer’s trust?



Coffee and Tea Networking Break


Latin American Corrugated Packaging Industry and New Business Opportunities in the Trump Era

Mexico facing the almighty giant, chronicle of a commercial war.


Packaging Paper Outlook

Packaging paper market: differences and similarities between Mexico and Brazil



Networking Lunch


Innovation: New Technology for Pulp Production

Cane fibre: Innovation and technology to overcome challenges:

In sugarcane production, there is surplus of straw. FibraResist is the first company that provides sustainable routing for this material that, until now, was just considered a mere by-product of the sugar and alcohol industry, transforming it into cellulosic pulp, raw material for the paper industry, mainly in tissue and kraftliner production


Outlook for Investment in Pulpwood Plantations

·       Pulp mills in Asia used “overseas pulpwood plantations” (woodchip imports) to produce more than 12 million tonnes of pulp in 2016; but is this supply sustainable?

·       Economics of pulpwood plantations in different regions around the world: some findings of the 2017 Global Tree Farm Economics Review.

·       Trends in new investment in pulpwood plantations around the world.




Coffee and Tea Networking Break


Challenges for the Global Boxboard Industry


Global Outlook for the Tissue Business

- Many turbulences - where are we now?

- What is likely to happen in the next couple of years - will the market recover?

- A crowd of new investments - what will be the likely consequences?



Conference Close