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Iris Chyi

Associate Professor

University of Texas at Austin

H. Iris Chyi (Ph.D.), is an Associate Professor in the School of Journalism at the University of Texas at Austin. She specializes in the economics of online and print news and has identified universal patterns of user demand for multiplatform newspapers. Her “Ramen Noodles Theory” suggests that online news, like ramen noodles, is an inferior good. Her book, Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority (2015), challenges U.S. newspapers’ technology-driven strategy, calling for a critical reassessment of the future of the industry. She has received many research awards and has published nearly 50 journal articles and book chapters. Many media outlets have recommended her research to news practitioners, and she has offered advice to news organizations worldwide.


Digital vs. Printed Newsprint: A Case Study of Consumer Patterns and their Impact on Production

Day 2

Wednesday, 15 August, 2018

Following the report commissioned WAN-IFRA, this will present the consumer usage trends for digital content to printed content.