João Soares is CEO at IPEL located in Santa Catarina, one of the main tissue producers in Brazil. He has been helding this position since March 2018.

João Soares has over 25 years of experience in Strategy, General Management, M&A, PMI (Post-Merger Integration), Business Development, and Project Management  holding several top management positions at national and multinational industries in the commodities value chain such as Votorantim Metais, Poyry, and Efeso.

Joao is Mechatronic Engineer from Escola Politécnica of University of São Paulo with a Post-Graduation in Business Administration from Fundação Instituto de Administração,(FIA/USP).