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Marcelo Castelli

CEO

Fibria

Mr. Marcelo Castelli has more than 25 years of experience in the pulp and paper industry, having held leadership positions in the production, projects, forestry, paper and business areas in major companies in Brazil.

At Fibria, he led the integration process and was responsible for the conceptual and administrative guidelines during the merger of Aracruz and VCP. After the successful merger, he was appointed CEO in July 2011.

Mr. Castelli is a mechanical engineer, specializing in pulp and paper, with an MBA from the Dom Cabral Foundation, and has completed several top management programs.

Presentation

CEO Panel: What is the Future Outlook for the Industry in the Region?

16:30
Day 1

Tuesday, 14 August, 2018

Sponsored by:

 

What will be the impact of the consolidation in the market?

Integrated convertors. What impact is the consolidation, and integration of producers and suppliers, having on the whole value chain? What happens when the boom subsides?

Pricing Power in a rising pulp price environment. What will be the next major disruption?

Adapting to Disruptions in the Market:

  • Short-term: trade tariffs, immediate pricing impacts
  • Medium-term: Increasingly environmentally focused buyers and the growth of the paperless economy
  • Long-term: Workforce management

Are there any plans for capacity expansion? What is the new frontier for the pulp industry?