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Marcos Uribelarrea

Sales Director

Ledesma

Agricultural Engineer, graduated by University of Buenos Aires and a graduate degree in Business Administration from the UCEMA. He began his career at Bresur Cereales SA, a cereals and oliaginosa trader.

Has over 20 years experience in leadership positions in international company like McDonald's Corporation, Bonafide (Carozzi Group). and Ledesma S.A.A.I. within the Commercial, Marketing, Logistics and Strategy areas. Within the area of Marketing has generated the development of products, services and new business increased positioning and brand development. In October 2003 entry Ledesma S.A.A.I. role as Commercial Manager in charge of the development of export markets and domestic market in the new stage of the company. In March 2012 he was appointed Business Paper Manager of Ledesma S.A.A.I., which he is in charge of developing and improving business paper results.

 

Presentation

Panel discussion: The transformation of the graphic paper industry in Latin America

13:30
Session Two (all times BRT)

Thursday, 5 August, 2021

  • Capacity changes: How producers are diversifying product portfolio
  • How the pandemic changed consumer habits: accelerated digitalization, a ‘boom’ in book publishing, the future of printed advertising