Senior VP Sales and Marketing
Kevin Pankratz began his career at Canfor in 2004 and was appointed to his current role as Senior Vice President, Sales and Marketing in January 2018. In 2019 his role expanded to include the responsibility for sales and marketing of Canfor’s pulp products.
His extensive experience at Canfor includes leadership roles in global and North American markets, supply chain optimization, and market development. His experience, which includes 30 years in the forest industry, has enabled Kevin to play a key role in executing Canfor’s market diversification and customer-focused strategy.
Kevin is currently the Vice Chair of The Canadian Wood Council, and chairs the subcommittee for Wood Works. Kevin obtained a Bachelor of Arts in International Relations from the University of British Columbia.
Panel discussion: Navigating a volatile lumber market
Session One - The Future of the Wood Products Market
Monday, 27 September, 2021 - 12:00
- Consequences of labour challenges
- Impact of drive towards sustainability
- Innovations within the wood sector
- Managing businesses during market volatility