Vice President, Sales
Freres Lumber Co., Inc.
Tyler Freres is the Vice President of Sales for Freres Lumber Co., Inc. He has worked directly in plywood manufacturing since 2004. In his veneer sales position, Tyler is responsible for selling and sourcing all veneer for Freres veneer and plywood operations. As an executive team member, he takes an active role in determining the long-term direction of the company.
He began his career in the timber industry during his high school years when he held his first job cleaning grease out of logging equipment. After high school, Tyler attended Southern Methodist University (SMU), in Dallas, Texas, where he earned a B.A. in English Literature and a B.B.A. in Business Administration with Finance minor.
During his college years, Tyler returned to Oregon each summer to work in every available timber industry job: millwright, dryer feeder, barker operator, green chain, core layer, log scaling and road crew.
After graduation from SMU, Tyler attended Oregon State University College of Forestry. He and his wife Deana then spent a couple of years in France. While abroad, Tyler worked on his MBA.
In 2016, Tyler conceived of and the company later created Freres’s Mass Plywood Panel (MPP). Tyler’s passion for the future of veneer is evident. “I believe that the veneer and panel industry has the greatest potential of transforming and producing innovative wood products to create the greatest structures at the lowest cost with the least environmental impact.”
Panel discussion: Navigating a volatile lumber market
Session One - The Future of the Wood Products Market
Monday, 27 September, 2021 - 12:00
- Consequences of labour challenges
- Impact of drive towards sustainability
- Innovations within the wood sector
- Managing businesses during market volatility